Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security devices with other useful devices will increase the attractiveness of all devices.
Jennifer Kent, vice president of research at Parks Associates: SMBs represent a growth area for security dealers who face increasing competition from DIY security systems and standalone security devices like network cameras and video doorbells.
From the article, "Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond" by D. Craig MacCormack
Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video serv...
Parks Associates' new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-profes...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
