Parks Associates' new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-professionally organized competitive video gaming events, including popular gaming titles such as "League of Legends," "Call of Duty," and "Street Fighter."
"Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games. Today, 62% of U.S. broadband households play video games at least one hour per week," said Hunter Sappington, Research Analyst, Parks Associates. "Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics."
From the article "E-Sports Catches On in US Broadband Homes."
Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored securit...
New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle. New Parks Associates research released at CES® 2025 shows that 22% of U...
There are now 348 standalone streaming services in the United States and Canada, down slightly from a post-pandemic high of 366 in 2022 but up significantly from 2015, when there were just 154, ac...
Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...
