Market researcher Park Associates said Thursday that IPTV has a potentially lucrative early market among consumers interested in interactive services, such as voting on game shows, targeted advertising and gaming. That group represents 27 percent of all U.S. households, the firm said.
Telecom operators could boost revenues on quadruple-play packages by 33 percent by adding video-on-demand, as well as home monitoring, gaming and wireless broadband, the firm said.
"The market for interactive services is very promising in the U.S.," Deepa Iyer, a research analyst at Parks Associates, said in a statement.
From the article "SBC Chooses Motorola, Scientific-Atlanta Set-Top Boxes For IPTV," by TechWeb News
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...
The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
