Market researcher Park Associates said Thursday that IPTV has a potentially lucrative early market among consumers interested in interactive services, such as voting on game shows, targeted advertising and gaming. That group represents 27 percent of all U.S. households, the firm said.
Telecom operators could boost revenues on quadruple-play packages by 33 percent by adding video-on-demand, as well as home monitoring, gaming and wireless broadband, the firm said.
"The market for interactive services is very promising in the U.S.," Deepa Iyer, a research analyst at Parks Associates, said in a statement.
From the article "SBC Chooses Motorola, Scientific-Atlanta Set-Top Boxes For IPTV," by TechWeb News
Parks Associates analyst Tejas Mehta agrees the bad press won't change much unless Lyft and Sidecar add more investors and find a new way to stand out. "Lyft has been competing with Uber on pri...
Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...
Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...
The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...
