Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms.
Market research company Parks Associates says 86% of Roku owners compared with 77% of Apple TV owners use a subscription over-the-top video companies, like Netflix or Amazon Prime Instant Video.
Looking at specific subscription video on demand services (SVOD), Roku owners use more Netflix than Apple owners -- 75% to 63%. But Apple owners used more Amazon Prime than Roku -- 40% versus 28%. Apple TV owners also use more Hulu Plus than Roku -- around 35% to 30%.
From the article, "Roku Users Just Beat Apple TV In Streaming Video" by Wayne Friedman.
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
