Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms.
Market research company Parks Associates says 86% of Roku owners compared with 77% of Apple TV owners use a subscription over-the-top video companies, like Netflix or Amazon Prime Instant Video.
Looking at specific subscription video on demand services (SVOD), Roku owners use more Netflix than Apple owners -- 75% to 63%. But Apple owners used more Amazon Prime than Roku -- 40% versus 28%. Apple TV owners also use more Hulu Plus than Roku -- around 35% to 30%.
From the article, "Roku Users Just Beat Apple TV In Streaming Video" by Wayne Friedman.
Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...
Although low-cost over-the-top TV services continue to gain steam, a somewhat older multichannel TV provider will continue to grow. Dallas-based media researcher Parks Associates says IPTV subs...
Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
