Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report.
During the first three quarters of 2014, 10 percent of US households with a broadband connection bought at least one streaming-media player, market researcher Parks Associates said Tuesday. The players include set-top boxes and sticks, which plug into HDMI ports, that access scores of channels and services, such as Netflix, Hulu Plus or Amazon Instant Video.
Roku's lineup of set-top boxes and streaming sticks was still the most popular so far this year despite a strong dip, securing 29 percent of sales in the first nine months. Google's Chromecast stick leaped onto the scene, snagging the No. 2 spot with 20 percent share and stealing Apple TV's previous slot. The Apple TV box fell to third place with 17 percent share. Amazon's Fire TV box and stick, also new on the scene, came in fourth place with 10 percent share.
From the article "Roku still tops as sales of streaming-media players rise" by Don Reisinger.
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
