How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...
While participating in the ISC West event at the Sands Expo and Convention Center in Las Vegas this week—one of the premiere events in the security industry—research firm Parks Associates released new...
Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trou...
Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among th...
