Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail or other related channels.
The firm's U.S. Smart Home Tracker: Market Sizing & Trends notes this trend has influenced sales strategies for online giants Google and Amazon, which are striking partnerships with physical retailers as they are expanding the visibility of smart home products with POS displays, experience centers, and expanded shelf space.
From the article "Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021" by Patrick McCarthy.
Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...
