Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail or other related channels.
The firm's U.S. Smart Home Tracker: Market Sizing & Trends notes this trend has influenced sales strategies for online giants Google and Amazon, which are striking partnerships with physical retailers as they are expanding the visibility of smart home products with POS displays, experience centers, and expanded shelf space.
From the article "Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021" by Patrick McCarthy.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
