New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands to search for information online on a weekly basis as compared to 19 percent of those who own other smart watch brands, according to Parks’ ¨Leading Smart Watch Apps: Insights into Wearable Use Cases.¨ Trends such as these are contributing to substantial Apple Watch market share gains, researchers found.
From the article "Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement" by Andrew Burger.
The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 p...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...
