New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands to search for information online on a weekly basis as compared to 19 percent of those who own other smart watch brands, according to Parks’ ¨Leading Smart Watch Apps: Insights into Wearable Use Cases.¨ Trends such as these are contributing to substantial Apple Watch market share gains, researchers found.
From the article "Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement" by Andrew Burger.
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...
And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. Over 60% of soccer fans p...
