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November 01, 2016
New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands to search for information online on a weekly basis as compared to 19 percent of those who own other smart watch brands, according to Parks’ ¨Leading Smart Watch Apps: Insights into Wearable Use Cases.¨ Trends such as these are contributing to substantial Apple Watch market share gains, researchers found.
From the article "Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement" by Andrew Burger.
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
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