Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with the services, according to new data from Parks Associates.
Both streaming services have consistently maintained the longest subscriber tenure over the past several years of Parks Associates surveys, and their average subscription duration increased by three to four months from Q3 2022 to Q1 2023 — more than twice the length of rival services such as Starz, Paramount+, Disney+, Max, Apple TV+ and Peacock.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” Eric Sorensen, director, streaming video tracker, Parks Associates, said in a statement. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content.”
From the article, "Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years" by Erik Gruenwedel
The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...
So far, though, a relatively small percentage of customers are using the rapidly evolving technologies. High-tech thermostats are the most commonly purchased smart home devices, but only about 8 pe...
Roku hasn't yet succeeded in its goal to become the new operating system for the connected TV, but it is ruling the roost when it comes to media streaming hardware. A new Parks Associates study has...
Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during t...
