Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with the services, according to new data from Parks Associates.
Both streaming services have consistently maintained the longest subscriber tenure over the past several years of Parks Associates surveys, and their average subscription duration increased by three to four months from Q3 2022 to Q1 2023 — more than twice the length of rival services such as Starz, Paramount+, Disney+, Max, Apple TV+ and Peacock.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” Eric Sorensen, director, streaming video tracker, Parks Associates, said in a statement. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content.”
From the article, "Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years" by Erik Gruenwedel
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
