Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with the services, according to new data from Parks Associates.
Both streaming services have consistently maintained the longest subscriber tenure over the past several years of Parks Associates surveys, and their average subscription duration increased by three to four months from Q3 2022 to Q1 2023 — more than twice the length of rival services such as Starz, Paramount+, Disney+, Max, Apple TV+ and Peacock.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” Eric Sorensen, director, streaming video tracker, Parks Associates, said in a statement. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content.”
From the article, "Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years" by Erik Gruenwedel
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