About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households.
The research shows 28% of U.S. households plan to purchase a home network router or Wi-Fi extender in the next six months, up from 25% in Q3 2022. Households acquired many new laptops, desktops, and printers during the COVID-19 pandemic, and the increase in planned networking purchases may indicate consumers are looking for solutions that will get these devices to work better together and more efficiently, according to Parks.
Analyst Sarah Lee believes the surge in demand reflects a broader societal transition towards greater reliance on connectivity for both professional and personal use cases.
“The rise of home networking equipment has become a cornerstone in modern living, especially in light of the increasing shift towards remote work and digital lifestyles,” Lee said in a statement.
From the article, "Parks: 80% of U.S. Internet Homes Own a Network Router" by Erik Gruenwedel
In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...
In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
