Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from companies throughout the IoT space, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast, and Hewlett-Packard. In the opening session “A Look at IoT 2.0,” Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, discussed business models for the smart home.
From the article "Parks: Top 10 Connected Entertainment Disruptors" by Ian D. Nock.
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...
