But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of those--and I do recognize the steps are going down with every qualitifier but still-- about 75% of them use their gaming console to access non-gaming stuff.
Parks also says 55% of all broadband consumers subscribe to an OTT video service, so the movement away from conventional content delivery has become significant enough that those OTT users represent a kind of consumer protest that is getting fast attention on Main Street.
From the article "Over The Top: Big, Diverse Disruptive Force" by P.J. Bednarski.
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
