But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of those--and I do recognize the steps are going down with every qualitifier but still-- about 75% of them use their gaming console to access non-gaming stuff.
Parks also says 55% of all broadband consumers subscribe to an OTT video service, so the movement away from conventional content delivery has become significant enough that those OTT users represent a kind of consumer protest that is getting fast attention on Main Street.
From the article "Over The Top: Big, Diverse Disruptive Force" by P.J. Bednarski.
This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...
For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
