It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category.
OTT services experienced significant growth during the height of the COVID-19 pandemic. Parks Associates research reports that in Q3 2021, 80% of US internet households reported subscribing to at least one OTT service. Meanwhile, just 57% said they subscribed to a traditional pay-TV service, continuing the long, steady decline that began more than five years ago.
Parks Associates recently presented consumer research impacting the streaming video market and addressed key trends and topics affecting the video and connected entertainment industries during the virtual session, “OTT Churn: Marketing and Retention,” as part of its Future of Video: OTT, Pay TV, and Digital Media conference series. In its fifth year, Future of Video will host virtual sessions July 21, September 22 and in-person sessions in December. For more information on the OTT, Pay-TV, and Digital media market, please visit www.ParksAssociates.com.
From the article, "New Trends Driving Growth in Streaming Services" by Cablefax Guest Columnist.
Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purcha...
“The news channels have always seen their revenue driven by major news events, many of which are unplanned, but elections are an exception because they are predictable,” Baine says. “This year, the ca...
Parks Associates unveiled four new reports today, focusing on the Internet of Things (IoT) cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportuni...
According to Parks Associates, security cameras are the most popular smart home devices, and more than 40 percent of people who own one access the devices daily or almost daily through an app. So X...
