It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category.
OTT services experienced significant growth during the height of the COVID-19 pandemic. Parks Associates research reports that in Q3 2021, 80% of US internet households reported subscribing to at least one OTT service. Meanwhile, just 57% said they subscribed to a traditional pay-TV service, continuing the long, steady decline that began more than five years ago.
Parks Associates recently presented consumer research impacting the streaming video market and addressed key trends and topics affecting the video and connected entertainment industries during the virtual session, “OTT Churn: Marketing and Retention,” as part of its Future of Video: OTT, Pay TV, and Digital Media conference series. In its fifth year, Future of Video will host virtual sessions July 21, September 22 and in-person sessions in December. For more information on the OTT, Pay-TV, and Digital media market, please visit www.ParksAssociates.com.
From the article, "New Trends Driving Growth in Streaming Services" by Cablefax Guest Columnist.
“Costs for content producers and networks continue to rise faster than the general inflation rate,” said Brett Sappington, senior director of research, Parks Associates, in an e-mail interview. “As lo...
According to Parks Associates, consumers are struggling with rising technical issues brought on by DIY smart home devices. This struggle opens up opportunities for the professionally installed smart h...
"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Dell, Parks research associate. "Nearly 75 percent of consumers who intend to purchase a smart home dev...
Finley said Fox is happy with the number of subscribers Fox Nation has after one year, although the company won’t release any statistics. The market research firm Parks Associates estimates that it ha...
