Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers.
Looking at all U.S. broadband subscribers, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In second quarter 2015, 18% had done so.
Parks says that 33 new OTT services entered the U.S. market in 2015 -- to total a little more than 100 OTT services overall. Only 5% of U.S. broadband households have a subscription to one or more services beyond Netflix, Amazon, and Hulu.
From the article "Netflix Has Low 'Churn' Rate Among Top OTT Services" by Wayne Friedman.
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...
