Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers.
Looking at all U.S. broadband subscribers, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In second quarter 2015, 18% had done so.
Parks says that 33 new OTT services entered the U.S. market in 2015 -- to total a little more than 100 OTT services overall. Only 5% of U.S. broadband households have a subscription to one or more services beyond Netflix, Amazon, and Hulu.
From the article "Netflix Has Low 'Churn' Rate Among Top OTT Services" by Wayne Friedman.
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
