According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
“Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the futu...
Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates. "They need a low-cost entry point for cons...
As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. M...
Roku, the streaming video platform and device maker, increased its US market share to 37% in Q1 2017 from 30% a year ago, according to Parks Associates. Roku still commands market leadership over Amaz...
