According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
There is an increasing install base for 4K: according to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and...
Introduction of a drone is a natural extension of GoPro's core wearable camera business, and bundling its new cameras with Karma is likely to benefit sales of both devices, noted Barbara Kraus, direct...
Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. O...
This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month. "Today's home entertainment is all about personalis...
