According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
"Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or w...
Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team. B...
Research from Parks Associates has revealed that 16% of US broadband households have a sports video service subscription through over-the-top (OTT) video. parks 6 May 2016The Subscriptions and Chur...
Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the hom...
