Smartphones and tablets have already upended the consumer electronics industry having reached near-equal penetration to e-readers and netbooks, according to Parks Associates. And they're expected to have a residual effect on the mobile banking world as well.
From the article, "Mobile Banking Growth Opportunity 'Substantial' " by Aaron Baar
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...
