Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage its acquisition of DIRECTV to build its mobile data business by re-introducing its offer of unlimited data as a reward to customers who sign up for the satellite TV service," Wang added.
Parks also expects data sharing to play a big role in mobile app usage, Roughly half of US smartphone owners with a limited data plan currently share data between multiple devices, and 87% of them share data among multiple smartphones.
From the article "Majority Of Consumers Watch Long-form And Short-form Mobile Video" by Michelle Clancy.
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
