Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage its acquisition of DIRECTV to build its mobile data business by re-introducing its offer of unlimited data as a reward to customers who sign up for the satellite TV service," Wang added.
Parks also expects data sharing to play a big role in mobile app usage, Roughly half of US smartphone owners with a limited data plan currently share data between multiple devices, and 87% of them share data among multiple smartphones.
From the article "Majority Of Consumers Watch Long-form And Short-form Mobile Video" by Michelle Clancy.
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...
