According to a recent report by researcher Parks Associates, internet video subscribers have increased 12 percent in two years, despite a growing number of users sharing passwords. Revenues are expected to double to $30 billion worldwide by 2020. Netflix is still the largest provider, but others are also adding to the growth. Hulu, for example, is phasing out free subscriptions.
From the article "Layer3 TV’s Premium Service Coming To Denver “Soon,” Says CEO" by Tamara Chuang.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
