According to a recent report by researcher Parks Associates, internet video subscribers have increased 12 percent in two years, despite a growing number of users sharing passwords. Revenues are expected to double to $30 billion worldwide by 2020. Netflix is still the largest provider, but others are also adding to the growth. Hulu, for example, is phasing out free subscriptions.
From the article "Layer3 TV’s Premium Service Coming To Denver “Soon,” Says CEO" by Tamara Chuang.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
