Last week, research firm Parks Associates revealed results of a survey it conducted that found that 51 percent of U.S. consumers prefer the Kindle Fire to the iPad 2. However, in the same study, the company found that 62 percent of respondents who were "most likely to purchase a tablet by the end of the year" were planning to buy an iPad 2, compared to just 38 percent of consumers who said they would buy the Kindle Fire.
From the article, "Kindle family soars on Black Friday, but unit sales still elusive" by Don Reisinger
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...
