Last week, research firm Parks Associates revealed results of a survey it conducted that found that 51 percent of U.S. consumers prefer the Kindle Fire to the iPad 2. However, in the same study, the company found that 62 percent of respondents who were "most likely to purchase a tablet by the end of the year" were planning to buy an iPad 2, compared to just 38 percent of consumers who said they would buy the Kindle Fire.
From the article, "Kindle family soars on Black Friday, but unit sales still elusive" by Don Reisinger
Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for stre...
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. a...
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
