Last week, research firm Parks Associates revealed results of a survey it conducted that found that 51 percent of U.S. consumers prefer the Kindle Fire to the iPad 2. However, in the same study, the company found that 62 percent of respondents who were "most likely to purchase a tablet by the end of the year" were planning to buy an iPad 2, compared to just 38 percent of consumers who said they would buy the Kindle Fire.
From the article, "Kindle family soars on Black Friday, but unit sales still elusive" by Don Reisinger
Parks Associates today announced new SMB (small-and-medium-business) technical support research showing network complexity, growth of cloud services, and BYOD (bring-your-own-device) trends will he...
"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...
Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
