Chromecast's promise of working with more apps than just Netflix and YouTube took a step toward being fulfilled Wednesday as Google added Hulu Plus to the mix.
Hulu Plus support will allow owners of the $35 Chromecast HDMI dongle (read CNET's review) to stream over Wi-Fi, from Android or iOS devices to televisions, a variety of Hulu Plus-exclusive shows such as "Parks and Recreation" and "Modern Family." Updates to the Hulu Plus app will begin rolling out for Android phones and tablets, and for iPads, later on Wednesday. iPhone support is expected soon.
Hulu Plus could be a big win for Google. A survey by Parks Associates found that 43 percent of those surveyed use the Chromecast to watch Netflix on their TVs on a daily basis, and about one-third use the device to watch free Hulu shows. It's important to note that the survey sample size was tiny -- only 148 Chromecast users out of 3,000 total broadband consumers in the study.
From the article, "Hulu Plus joins the Google Chromecast crew" by Seth Rosenblatt.
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...
Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...
As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...
New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....
