Providing market intelligence for more than 35 years

In The News

Hulu Plus joins the Google Chromecast crew

Chromecast's promise of working with more apps than just Netflix and YouTube took a step toward being fulfilled Wednesday as Google added Hulu Plus to the mix.

Hulu Plus support will allow owners of the $35 Chromecast HDMI dongle (read CNET's review) to stream over Wi-Fi, from Android or iOS devices to televisions, a variety of Hulu Plus-exclusive shows such as "Parks and Recreation" and "Modern Family." Updates to the Hulu Plus app will begin rolling out for Android phones and tablets, and for iPads, later on Wednesday. iPhone support is expected soon.

Hulu Plus could be a big win for Google. A survey by Parks Associates found that 43 percent of those surveyed use the Chromecast to watch Netflix on their TVs on a daily basis, and about one-third use the device to watch free Hulu shows. It's important to note that the survey sample size was tiny -- only 148 Chromecast users out of 3,000 total broadband consumers in the study.

From the article, "Hulu Plus joins the Google Chromecast crew" by Seth Rosenblatt.

Previously In The News

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...