Providing market intelligence for more than 35 years

In The News

Hulu Plus joins the Google Chromecast crew

Chromecast's promise of working with more apps than just Netflix and YouTube took a step toward being fulfilled Wednesday as Google added Hulu Plus to the mix.

Hulu Plus support will allow owners of the $35 Chromecast HDMI dongle (read CNET's review) to stream over Wi-Fi, from Android or iOS devices to televisions, a variety of Hulu Plus-exclusive shows such as "Parks and Recreation" and "Modern Family." Updates to the Hulu Plus app will begin rolling out for Android phones and tablets, and for iPads, later on Wednesday. iPhone support is expected soon.

Hulu Plus could be a big win for Google. A survey by Parks Associates found that 43 percent of those surveyed use the Chromecast to watch Netflix on their TVs on a daily basis, and about one-third use the device to watch free Hulu shows. It's important to note that the survey sample size was tiny -- only 148 Chromecast users out of 3,000 total broadband consumers in the study.

From the article, "Hulu Plus joins the Google Chromecast crew" by Seth Rosenblatt.

Previously In The News

Internet phone connections grow more popular

This was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provid...

Come Together

Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We se...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

Honeywell and Lowe's to keynote Smart Energy Summit: Engaging the Consumer

Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...