Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those services cited by most people as the main driver for their decision. Parks Associates added, however, that some people say they prefer a "one-stop" shop for programs rather than having to jump in and out of streaming services to track down what they want to watch, and stated the ESPN-Fox-WBD Sports streaming could appeal from that perspective, despite the higher cost.
On average, U.S. households subscribed to nearly six streaming services on average, according to a Parks Associates study last fall. Netflix and Prime Video have by far the longest average duration of service at more than four years, with Hulu a distant third.
From the article, "How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit" by Alexander Soule
“By the end of 2015, nearly six million professionally monitored homes will also have smart home control as part of their security system,” said Tom Kerber, Director, Research, Home Controls & Energy,...
Parks Associates has released new industry research reports on the smart home and connected devices indicating that security is leading the way in this market area followed by connected lighting and s...
Parks Associates’ recent study aims to answer the question of which age range is adopting tech faster by surveying and analyzing connected technologies in homes based on the age of the head of househo...
Parks Associates research finds that by mid-2015, more Samsung 4K TV sets were sold than any other brand. Samsung accounted for 28% of 4K TV purchases made within the last 12 months to U.S. broadband...
