Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those services cited by most people as the main driver for their decision. Parks Associates added, however, that some people say they prefer a "one-stop" shop for programs rather than having to jump in and out of streaming services to track down what they want to watch, and stated the ESPN-Fox-WBD Sports streaming could appeal from that perspective, despite the higher cost.
On average, U.S. households subscribed to nearly six streaming services on average, according to a Parks Associates study last fall. Netflix and Prime Video have by far the longest average duration of service at more than four years, with Hulu a distant third.
From the article, "How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit" by Alexander Soule
Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy,...
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