Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trouble the Big Three (Sony, Microsoft, and Nintendo) face both in the U.S. and the western part of Europe.
In their new European research report, Parks found a steady decline in gaming console adoption in France, Spain, and the U.K., while it remained flat in Germany. The research firm pointed to the continued adoption of mobile gaming as well as the availability of gaming on streaming media devices as key drivers of the decline.
From the article "Gaming Console Adoption In Steep Decline In U.S., Western Europe" by Rob Stott.
Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...
