Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trouble the Big Three (Sony, Microsoft, and Nintendo) face both in the U.S. and the western part of Europe.
In their new European research report, Parks found a steady decline in gaming console adoption in France, Spain, and the U.K., while it remained flat in Germany. The research firm pointed to the continued adoption of mobile gaming as well as the availability of gaming on streaming media devices as key drivers of the decline.
From the article "Gaming Console Adoption In Steep Decline In U.S., Western Europe" by Rob Stott.
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
