Providing market intelligence for more than 35 years

In The News

Future Of The Smart Home: Why Privacy And Data Security Are Key

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and partnerships impacting the connected home. 

This year, Nancy Goldberg, NAGRA EVP and Chief Marketing and Sales Officer, had the opportunity to share the stage with other thought leaders during the summit's "Privacy and Data Security" session for a dynamic exploration into the challenges and innovations shaping the protection of your privacy and data in connected living environments. 

Before diving into the insights shared by the esteemed panelists, let's set the stage with some key statistics from Parks and Associates research: 

  • The total average number of connected devices per US household reached 17 in 2023.
  • A notable rise in connected health-related devices adds complexity to privacy and security considerations. 
  • 51% of consumers express very high concerns about the security of their personal data. 
  • Approximately 40% of consumers trust companies to secure their data. 

Moderator Ross Rubin, Sr. Contributing Analyst, Parks Associates, queried the panelists on marketing and selling solutions based on better security and privacy policies. 

From the blog, "Future Of The Smart Home: Why Privacy And Data Security Are Key" by Rafael Rivera

Previously In The News

Why Pay-TV Needs OTT Video Now

Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video serv...

E-Sports Catches On in US Broadband Homes

Parks Associates' new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-profes...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...