Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the third quarter of 2022, up from 62 during the same quarter in 2016. About 54 of U.S. internet households reported subscribing to four or more Ott streaming services during the third quarter of 2022.
From the article, "From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts," by Lucas Manfredi.
According to a study by Parks Associates, reported by Brad Russell from an article originally appearing on IoT Agenda, “the IoT space is expanding to provide more targeted service offerings with verti...
As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices. While that price may be financial through discounted...
Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Internet-based TV service within the last year, according to new research from Parks Associates. Howev...
Even so, TV-curious tech companies keep trying. In recent years, Apple, Microsoft, and Amazon.com have considered taking a crack at the market. “In the next six months, we’re going to see a major bake...
