Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the third quarter of 2022, up from 62 during the same quarter in 2016. About 54 of U.S. internet households reported subscribing to four or more Ott streaming services during the third quarter of 2022.
From the article, "From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts," by Lucas Manfredi.
Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be gett...
As a benchmark, U.S. broadband households this year own an average of eight connected computing, entertainment or mobile devices plus another two connected home devices, according to the Parks Associa...
Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix,...
According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe t...
