"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
A Parks Associates report reveals that 19 per cent of US broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler sys...
Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast $37.95 at Bonanza, and the Amaz...
Parks Associates research shows despite 16 per cent of Spanish pay-TV households subscribing to pay-TV for the first time last year, the country’s broadband households still exhibit high incidences of...
Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most...
