"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
Parks Associates research finds the global annual unit sales for streaming media devices, including both player and stick form factors, will increase from 30 million units in 2013 to 86 million units...
Parks Associates consumer research finds the majority (58 per cent) of broadband households in the US use at least one OTT video service on a monthly basis, while more than 25 per cent of households u...
More than 20 per cent of broadband households with Internet-connected CE use streaming media players the most for online video Connected CE research from Parks Associates finds a steadily increasin...
Parks Associates research shows only 3 per cent of UK broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 per cent of UK broadband households currentl...
