Parks Associates research shows 10-15 per cent of broadband households in the UK, France, Germany, and Spain would trust their broadband service provider for smart home products or services, roughly the same levels who would trust other channels such as retailers or security dealers.The IoT research firm notes that with this level playing field in consumer trust, telcos have ample opportunity to move consumer opinions and increase market share in the early European smart home market.
“A number of smart home products are capturing the attention of the public, and telcos must integrate those ‘hero’ devices into their offerings to capitalise on their popularity,” said Erik Overbeeke, European Research Associate, Parks Associates.
From the article "Europe: 15% Trust Their ISP For Smart Home Services" by advanced-television.com
“The decision to launch as its own separate multi-stream service was influenced by our customers. Two of the top requests we receive are for a multi-stream capability and for FOX programming. As baseb...
Parks Associates announced new home energy management data from The Evolution of Home Energy Management showing 70% of U.S. households with smart energy devices report saving money due to reduced ener...
Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key custo...
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...
