Parks Associates research shows 10-15 per cent of broadband households in the UK, France, Germany, and Spain would trust their broadband service provider for smart home products or services, roughly the same levels who would trust other channels such as retailers or security dealers.The IoT research firm notes that with this level playing field in consumer trust, telcos have ample opportunity to move consumer opinions and increase market share in the early European smart home market.
“A number of smart home products are capturing the attention of the public, and telcos must integrate those ‘hero’ devices into their offerings to capitalise on their popularity,” said Erik Overbeeke, European Research Associate, Parks Associates.
From the article "Europe: 15% Trust Their ISP For Smart Home Services" by advanced-television.com
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...
And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. Over 60% of soccer fans p...
