It’s further evidence of the gap between esports and the mainstream coming to a close. The demand for esports content is only rising, with 10% of US broadband households watching it, according to recent Parks Associates research.
“While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games,” Hunter Sappington, Park Associates research analyst, said. And if they’re not watching, chances are they’re playing. Parks said 62% of US broadband households play video games at least one hour per week.
From the article "Esports Invasion: Overwatch League Finds Distribution on Disney XD, ESPN" by Sarah Winegardner.
A report from digital health analyst Parks Associates indicates 27 percent of those surveyed with a chronic condition want a mobile health device that tracks their condition – yet significant numbers...
In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....
Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
